By Rachel Holmes SORRY ABOUT THE CUT OFF WRITING! Has Hermione cast a spell on the fashion world? The year was 2001, and a new fashion starlet was about to emerge, butterfly-like, from the Muggle world, wearing a shiny green smock top, faux snakeskin platform shoes and yellow trousers from Tammy Girl. It was hideous - but she was only ten years old. Who knew that eight years later Hermione Granger would become one of the most talked about fashionistas of the year? Yes, by the summer of 2007 our Hermione had ditched her robes, pointy hat and shiny shoes for Louboutins, a YSL clutch and host of pretty dresses. Rumours flooded the internet: Hermione was about to oust Kiera Knightly as the star of the new Coco Mademoiselle ad campaign; she'd been signed by Storm modelling agency; she was about to close a £2m deal. Meanwhile, the 17-year-old travelled the globe with Ron and Harry, attending film premieres. Hermione wore a different Chanel dress to every one, wowing the crowds and adding fuel to the fire. Then she dropped off the fashion radar. We can only assume Voldemort's star was on the ascendant once again, and Hermy had to spend some time in Hogwart's library boning up on new enchantments and fighting off Dementors. When she re-entered the fashion scene a few months later it seemed that Chanel were no longer working their magic on her: she was pictured wearing a blue shirt-dress that deserved to be fed to a Hippogriff at the National Movie Awards 2007. It would be another year before the Boggart in the wardrobe let her come out again, and this time her Patronus charm worked: she was the star of a spooky Harper's Bazaar shoot, posing with top designers such as Giles Deacon and Matthew Williamson while wearing their clothes. Since then, Hermione hasn't looked back. She sat primly on the front row of fashion shows in London and Paris last autumn, dressed in Chanel and YSL (we think a stylist was back on the scene). She did an ethereal shoot with Vogue Italia. Then Karl Lagerfeld photographed her for French Crash Magazine, looking so couture it almost hurt our eyes. She even had her eyebrows concealered out and nun-like headgear: proper high fashion! The Gryffindor head, Professor McGonagall, expressed concern this week about Hermione's new direction: "It's all very well, but what about her NEWTs?" she said, adding, "I prefer a 'warts and all' portraiture as opposed to these airbrushed images". We're expecting to see much more of Hermione during fashion week in September, as this week she was announced as the new face of Burberry. "[Hermione] was the obvious choice for this campaign," the Burberry creative director, Christopher Bailey, said. Aside from Hermione, the new Burberry ads were kept strictly Muggle-bound, with no one else from the wizarding world appearing. Instead, the stars were five skinny blokes from the world of film, music and art. We can't wait to see what comes next for the sorceress with the magical fashion touch. Disclaimer: all Harry Potter references are fictional. |
BANG ON TREND |
FASHIONISTA OF THE WEEK |
QUOTE OF THE WEEK |
FASHION GRAVEYARD |
SHOPPING NEWS | ||
|
Love the Gaurdian! Thanks for posting
ReplyDelete