The Guardian

Forget high fashion in  NewYork,Paris or Milan:Oxford Street in London will be hosting the country's first high street fashion week in September this year. Usually Oxford Street is reserved for tourists, unimaginative shoppers and sweaty people who enjoy human traffic jams. Needless to say, Fashion Statement wouldn't be seen dead near the place on a  weekend, even if we were Michael Jackson  and had a motorcade on its way to a Topshop wake in our honour. Moving swiftly on... Launching on September 7 , the week will act as a prelude to the established London fashion week, which will take place at Somerset House from September 18-22. We imagine it will be an excellent way of encouraging recession-wary shoppers to empty their purses. The shops that have already signed up for the event  include Uniqlo, Debenhams, John Lewis and Topman. We assume that with one member of the Arcadia group signed up, the others including Topshop, Dotty P and Miss Selfridge won't be far behind. So, are we likely to see the full fashion week works: catwalks, backstage bitching and skinny models?  Well, it's not entirely clear who or what will be going on, but it looks as if each brand will offer sneak previews of their autumn/ winter collections, there will  be plenty of champagne flowing, and there will be  promotions on offer for shoppers.   The Telegraph also reports  that in August, Oxford Street shoppers will be asked to  vote for their favourite  celebrity "High Street  Queen", with the winner  playing a major role in the  week. Our money is on  Cheryl Cole.

BANG ON TREND Summer hats It seems like only last week  that we were talking about  snow (it wasn't, of course,  it was February) and now  there's a heat wave  happening and the whole of Britain is on red alert. It's definitely time to ditch  the woolly beanies and  break out the straw  boaters. Hats can often be difficult  to wear, but thankfully  there are loads of celebs showing us how to work  this season's trends. We spotted Chloe Sevigny  in a squished boater a  couple of weeks ago. Never slow off the mark,  a similar hat is now  available at Topshop for £20.  A word of warning:  be careful not to cross  over into Worzel Gummidge territory. Try teaming with  scarlet lippy and  maybe a Breton stripe. For a new twist on the straw  hat we like this expensive  one by Grevi. It costs £105  but with a thin leather belt  in place of a ribbon, it's  different, and by 'eck  it's nice! Pixie Geldof, who for some reason irritates us like a  bed of nettles, was  spotted at Glasto in a  cloche with a brim. We've  found a similar version  from an Italian company  called Forzieri for £148.39.  Be sure to buy in a light  colour to avoid your head heating up. For a classic straw trilby  with a twist, why not go  for shocking pink? This  fuschia straw hat by  Dorothy Perkins is only  £15 and will make sure  you stand out in the festival crowd. Topshop also has a nice  straw hat for £20.

FASHIONISTA OF THE WEEK It was a toss-up this  week between Marion  Cotillard, who has been  out and about looking  absolutely stunning while promoting her new film with Johnny Depp,  and Keira Knightley,  who has also been out  and about at a screening  of her new short film, The Continuing and Lamentable Saga of the Suicide  Brothers. In the end Keira  got it, partly because we've  not seen her out for ages , and partly because she  was wearing one of the  most gorgeous butterfly  prints we've ever seen.  It was a midnight blue, long silk gown by Erdem  Resort 2010, gathered at  the waist and worn with  a long necklace.  Jealous much?

QUOTE OF THE WEEK "There's a beautiful girl, in a beautiful coat and she's carrying a hand- bag. We go for a walk.  A squirrel comes and  she shows the handbag  to the squirrel, the squirrel  is interested in the handbag.  It just happened and that's  how I experience life. I was  just thinking, what does a woman do with a handbag,  she carries it around. She doesn't sit in a studio holding  it up so you can see it more clearly." Juergen Teller talks to the Independent about taking  Sofia Coppola for a  walk in a snowy Central  Park.

FASHION GRAVEYARD Moob Tube We paid scant  attention to the mens- wear shows in Paris  (which is naughty of us). However, we couldn't help  but notice these HILARIOUS strapless tops for men from  Jean Paul Gaultier's show.  We are christening them  moob tubes. We're not sure they'll catch on, though...

SHOPPING NEWS We've become slightly obsessed with Wu & Wu's products.  It's a packaging thing:  the company produces  several cute kits  - for baking, sewing and cocktail-mixing, among  others - and  all of them come in amazing oriental vintage kitsch tins.  Visit the website and you'll  see what we mean:  wuandwu.com Ethical jewellery label  Oria has launched its  first fair trade silver jewelry.  The four contemporary collections are based on endangered species and  they look great. Besides  being rather fabulous accessories, 10% of their  profits go to the IUCN Red  List, which works to conserve and protect endangered species. To see the collection visit oriajewellery.co.uk

OUT AND ABOUT Take a visit to Work- shop Missoni: Daring  to be Different, an  exhibition which celebrates the famous Italian label's innovative knitwear.  It runs  until September 20 at the Estorick Collection, 39a Canonbury Square,  London N1. If you're hanging around north London on Friday night  looking for something  to do, you could visit The  Albert and Pearl on Upper Street, Islington.  The eclectic venue celebrates  its first birthday on tomorrow with parlour  games (and prizes) and a  large dressing-up box.  Open from 8.30pm.

		OFF-CUTS   See how Glasto's  celebs came out in  force to celebrate  ethical fashion, plus the  best-dressed  festivalgoers. Take a look at our  ongoing gallery picking  out the best,  the worst and the most  ridiculous ofWimbledon  fashion. Amelia Hill says farewell  to the rugged look for  men. For the latest news,  freshest looks and hot gossip from the world of fashion visit guardian. co.uk/fashion